Author

K. Kamaruddin

3 papers indexed here

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Open access Oct 2026

The Effect of Consumer Satisfaction on MSME Performance: The Moderating Role of Digital Marketing

Micro, small, and medium enterprises (MSMEs) increasingly face demands to improve environmental performance while sustaining customer value and business outcomes. This study examines whether digital marketing moderates the relationship between consumer satisfaction and MSME performance, within a model in which green in...

Wahyu Haryadi, K. Kamaruddin · International Journal of Mul... · 0 citations

Open access Oct 2026

Strategi Komunikasi Pemasaran, Kualitas Layanan, dan Manajemen Hubungan Pelanggan dalam Membangun Ekuitas Merek Smartphone Xiaomi di Bintang ACC Takengon

This quantitative study employs a causal-associative design to identify, map, and quantify the magnitude of the partial and simultaneous effects of marketing communication strategies, service quality, and Customer Relationship Management (CRM) on the brand equity of Xiaomi mobile devices among the customer base of Toko...

Absardi Absardi, K. Kamaruddin, Ella Rahmayanti · Jurnal Pemimpin Bisnis Inova... · 0 citations

#software testing Open access Sep 2026

Digital Solutions for Burnout: The Effectiveness of Digital Wellbeing for Junior High School Guidance Counselors in Singkawang City

It is concluded that digital wellbeing interventions are effective, practical, and scalable tools for mitigating counselor burnout in educational contexts and contribute to both theory and practice by positioning digital wellbeing as a key dimension of teacher and counselor development.

Insan Suwanto, Slamat Fitriyadi, Abdul Basith et al. · Jurnal Ilmu Pendidikan · 0 citations