Author

K. Kurniawati

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Open access Oct 2026

Increasing Brand Loyalty through Brand Personality and Brand Experience: The Mediating Role of Brand Trust in Muslim Fashion Branded Garments in Indonesia

Background: Indonesia's expanding Muslim fashion market has intensified competition between brands, increasing the importance of retaining loyal customers. Previous research has produced inconsistent findings on the relationship between brand experience and brand loyalty, indicating that the psychological process conne...

Adhi Mustika Elsa Nur, Masnita Yolanda, K. Kurniawati · Journal of Business, Social... · 0 citations

Open access Oct 2026

A Comparative Analysis of the ARIMA and SARIMA Models for Forecasting Daily LPG Demand Based on Historical Distribution Data

The demand for Liquefied Petroleum Gas (LPG) in Indonesia continues to increase along with the growing population, economic activities, and energy conversion policies. On the other hand, the demand pattern for LPG is fluctuating and influenced by seasonal factors, making the distribution planning process difficult. Ina...

Cut Rena Mutia, Mukti Qamal, K. Kurniawati · Jurnal Informatika · 0 citations

Review Open access Nov 2026

Integrating the Technology Acceptance Model and the Theory of Planned Behavior to Explain Electric Vehicle Purchase Intention Through Willingness to Pay

This study examines the determinants of electric vehicle (EV) purchase intention in Indonesia by integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) through attitude and willingness to pay (WTP) as sequential mediating mechanisms. Addressing inconsistent empirical findings in prio...

Ivan Richardho, K. Kurniawati, S. Riorini · Jurnal Ilmiah AccUsi · 0 citations