Open access
Aug 2026
Unleashing the Potential of Engaging Customers in Circular Economy Ecosystems: A Managerial Sensemaking Perspective
The circular economy has gained prominence among academics, practitioners, and policymakers, yet existing research largely adopts a firm-centric view, emphasizing business models and strategies, with limited attention to ecosystem-level dynamics. In particular, the role of customers within circular economy ecosystems (...
A. M. Tabas, M. Rehman, K. Mehmood et al.
· Business & Society · 0 citations