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Author

K. Yıldırım

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Review Open access Oct 2026

Hierarchical Determinants of Halal Product Purchase Intention: A Value–Attitude–Behavior (VAB) Model Perspective

The primary aim of this study is to identify the determinants of purchase intention for halal products. The theoretical foundation of the research is based on the VAB Hierarchy Model. Within this framework, the study examines the relationships among religious belief, attitude, and purchase intention. The research data...

Tolga Yalçıntekin, K. Yıldırım, Metin Saygılı et al. · 0 citations

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