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Kabirat Motunrayo Ogundairo

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Open access Aug 2026

Machine Learning Approaches to Customer Acquisition and Retention: A Framework for Predictive Lifecycle Management

The thesis is that predictive lifecycle management is most valuable not as a collection of isolated models but as an integrated system in which prediction, decision, and learning are joined across the entire arc of the customer relationship.

Kabirat Motunrayo Ogundairo, Steve Senyo yivi-Donkor · 3 citations
Open access Aug 2026

Bridging The "Adoption Gap": Why Supply Chain AI Fails Without Product Marketing Principles

This paper posits that the root cause of systemic supply chain technology failure is not algorithmic deficiency but an "Adoption Gap" characterized by frontline worker resistance, vendor fragmentation, and rigid user interfaces, which can be resolved by applying core product marketing and Customer Value Management fram...

Kabirat Motunrayo Ogundairo, Steve Senyo Ayivi-Donkor · 4 citations
Open access Sep 2026

Hardening the Autonomous Value Chain: Lean Six Sigma Guardrails and Multi-Enterprise ETL Architecture for Agentic Supply Chain Orchestration

This paper presents an operational framework that integrates Lean Six Sigma root cause analysis with advanced data architecture to govern multi-agent supply chain orchestration, and outlines a technical methodology for hard coding bounded decision authority directly into backend extract, transform, and load pipelines.

Kabirat Motunrayo Ogundairo · 2 citations · ⚡1

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