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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Kaja Cajnko

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2026

From Digital Activities to Business Value: Development of the Integrated DAEP Framework

Digitalization enables firms to establish multiple digital touchpoints, collect data on user behavior, and apply analytical approaches to monitor and optimize business activities. Nevertheless, digital presence and the intensity of digital activities alone do not guarantee the creation of business value. This study aim...

P. Cajnko, Kaja Cajnko · 0 citations

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