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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Kamaluddin

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Review Open access Sep 2026

AI-Driven Personalization and Purchase Intention: The Mediating Role of Algorithmic Fairness Perception

Results indicate that AI-driven personalization, brand experience, perceived value, and social proof significantly enhance algorithmic fairness perception, and AI-driven personalization, brand experience, perceived value, and algorithmic fairness perception substantially increase purchase intention, while social proof...

Roby Nur Akbar, Kamaluddin, Nirwana et al. · 0 citations

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