EXAMINING PATHWAYS TO CUSTOMER LOYALTY IN BEAUTY CLINICS: A STRUCTURAL EQUATION MODELING APPROACH WITH SATISFACTION AS A MEDIATOR AND INTIMACY AS A MODERATOR
Customer loyalty is a critical determinant of long-term competitiveness in beauty clinics and aesthetic healthcare services. Despite a growing body of research, the structural pathways through which service quality and customer experience influence customer loyalty remain theoretically fragmented. The psychological mec...