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Kantima Pongnairat

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#explainable ai Open access Oct 2026

Organisational culture and technology acceptance as catalysts for artificial intelligence adoption towards human resource management effectiveness in Thailand’s industrial hubs

Orientation: Artificial intelligence (AI) is becoming increasingly important in human resource management (HRM), particularly in Thailand’s Eastern Economic Corridor (EEC), a rapidly developing industrial and economic zone. Identifying the key factors that influence AI adoption can help organisations improve the effect...

Kantima Pongnairat · 0 citations

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