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Karan Grover

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Review Open access Sep 2026

Mapping Consumer Innovativeness in Technology Adoption: An Integrated Framework and Future Research Agenda

Consumer innovativeness (CI) has become central to explaining technology adoption, yet the literature remains fragmented, with prior reviews largely examining innovativeness in a general context. Amidst the low success rate of new product launches (less than 25%), CI offers valuable insights into enhancing the adopti...

Karan Grover, Deepak Sangroya · 0 citations

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