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Karlita Karolina

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Open access Sep 2026

HEGEMONY AND FEMALE SUBJECTIFICATION IN THE COPYWRITING OF LOVE AND DEEPSPACE: A CRITICAL DISCOURSE ANALYSIS

This study analyses how language operates as an ideological instrument in digital promotional discourse with specifically how lexical choices and transitivity structures in the Instagram captions of the mobile game Love and Deepspace construct hegemony and female subjectification. Amid a post-pandemic condition of liqu...

Karlita Karolina, Dianita Dianita · 0 citations

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