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Kavitha Chowallur

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Open access 2026

Predicting Financial Attitude among Generation Z: The Role of Financial Awareness, Financial Literacy, and Investment Awareness

This study investigates the impact of financial awareness, financial literacy, and investment awareness on the financial attitude of Generation Z in the Indian higher education context. As digital financial services and FinTech adoption continue to expand, understanding the factors that shape the financial attitudes of...

Kavitha Chowallur, M. Prabhu, S. A. Senjith · 0 citations

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