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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Kazım Dağ

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Open access Sep 2026

THE EFFECT OF ONLINE DESTINATION BRAND EXPERIENCE ON BEHAVIOURAL INTENTIONS: THE MEDIATING ROLE OF DESTINATION BRAND AUTHENTICITY

This study examines the effects of online destination brand experience on destination brand authenticity, affective commitment, and behavioural intention within the context of cultural tourism destinations. As digital interactions increasingly shape tourists’ destination perceptions before and during their travel exper...

Kazım Dağ · 0 citations

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