Preprint
Sep 2026
Auction Design with ROI-Constrained Bidders: Truthfulness and Revenue Maximization
The return-on-investment (ROI) constraint is central to many auctions, particularly in online advertising, where a bidder is unwilling to pay more than a fixed fraction of the value obtained. We study truthful and revenue-maximizing auctions for ROI-constrained bidders. We first characterize truthful auctions when both...
Zhiqiang Zhuang, Quan Yu, Yi-Song Wang et al.
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