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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Kerrie E. Howard

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Open access Sep 2026

The Narrative Construction of Internal Organizational Legitimacy

Organizations torn by significant contradictions may struggle to maintain internal legitimacy. Taking a narrative perspective, and drawing on a case study of Walgreens, a Fortune 500 retail pharmacy, we develop a process model that shows how organizations with an entrenched conflict in their official narratives man...

Kerrie E. Howard, Andrew D. Brown · 0 citations

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