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Open access
Sep 2026
The Role of Entrepreneurial Marketing through Network Capability in Encouraging Global Expansion of Smes of Si Cemplon Products
Small and Medium Enterprises (SMEs) play a strategic role in Indonesia's economic growth, but many still face obstacles in innovation, marketing capabilities, and access to global markets. Entrepreneurial Marketing (EM) is considered a relevant approach to strengthening competitiveness through opportunity orientation,...
Amru Mulya Pratama, Gregorius Hartatinus Lase, Windasari Kamelia Mujoko et al.
· Jurnal AGRISEP · 0 citations