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Khoirunisa Istiqomah

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Open access Sep 2026

Pengaruh Celebrity Endorser, Co-Branding, Dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Pembelian Produk Azarine Di Tiktok Shop  (Survei Pada Konsumen di Surakarta)

This study examines the effects of celebrity endorser, co-branding, and Electronic Word of Mouth (E-WOM) on purchasing decisions for Azarine products through TikTok Shop among consumers in Surakarta. A quantitative approach was employed using purposive sampling and questionnaire-based data collection from 140 responden...

Khoirunisa Istiqomah, Mutya Paramita P · 0 citations

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