Author

Khushboo Gupta

2 papers indexed here

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Open access Aug 2026

An Empirical Study of Consumer Perception and Purchase Behaviour Towards Eco-Friendly Products

With increasing awareness of sustainability and concern about climate changes, resources, pollution, etc., consumers' attitudes have begun to shift towards more sustainable consumption, but it is generally noted that the "intent-behavior gap" due to consumers' expressed green attitudes and willingness to buy is still p...

Mahesh Dutta Mishra, Amar Singh Rathore, Khushboo Gupta et al. · International journal of com... · 0 citations

#human-computer interacti... Preprint Sep 2026

"We Are Tired of Explaining": Communication Practice and AI Roleplay Training for Community Health Workers in Rural India

Community health workers (CHWs) in the Global South increasingly encounter AI-powered tools, yet the counseling work central to their role remains largely unsupported. We study communication practices among Accredited Social Health Activists (ASHAs) in rural Rajasthan, India, through simulated family-planning calls, se...

Neil K. R. Sehgal, Sunny Rai, Sai Preethi Matam et al. · 0 citations