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Ki Han Kwon

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Review Open access Nov 2026

Antecedents and Consequences of Brand Image in the Beauty Industry: A Systematic Literature Review

This systematic literature review examines the role of brand image in the beauty industry by synthesizing existing research on its conceptualization, measurement, antecedents, and consequences. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, a comprehensive search o...

Yu-Han Wang, Ki Han Kwon · 0 citations

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