AI Chatbot Service Adoption Among C2C Second-Hand Sellers: An Integrated UTAUT-TTAT Framework
An integrated dual mediation model is constructed that reconciles conflicting psychological evaluations of intelligent systems, deepens the understanding of paradoxical adoption behaviors, and offers practical implications for optimizing intelligent services within C2C second-hand ecosystems.
Yu-Rou Zhao, Xiao Yang, Kim-Shyan Fam
· Behavioral Science · 0 citations