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Kravchenko E.S.

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#artificial intelligence Open access Nov 2026

Blockchain in the digital value creation chain of a retail enterprise

The digital transformation of retailing increasingly affects not only individual operations but the architecture of value creation, delivery, capture, and reproduction. The article develops a conceptual approach to managing the digital value creation chain within the retail enterprise business model and examines blockc...

Kravchenko E.S. · 0 citations

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