Skip to content
Log in
Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Kulsum Zehra

View on Semantic Scholar

2 papers indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Aug 2026

Understanding narrative structures, linguistic choices, and stylistic devices in English literature to optimize content creation for digital marketing platforms

This study explores how narrative structures, linguistic choices, and stylistic devices derived from English literature can be strategically applied to optimize digital marketing content in Pakistan, resulting in a Literary-Digital Content Optimization Framework integrating audience, narrative, linguistic, stylistic, c...

N. ur Rehman, Muhammad Hammad Malik, Sadia Nazir et al. · 0 citations
Open access Aug 2026

AI Search Experience, Information Credibility, and Purchase Intention: The Mediating Role of Brand Trust

The findings revealed that AI Search Experience, Information Credibility, and AI Personalization Quality each have significant positive effects on Purchase Intention, with AI Personalization Quality emerging as the strongest predictor.

Kashif Abrar, M. Adeel, Kulsum Zehra et al. · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.