Peran Literasi Keuangan Digital dalam Meningkatkan Strategi Pemasaran Online UMKM Berbasis Marketplace di Era Smart Economy di Wilayah Kota Tasikmalaya
The low level of digital financial literacy among MSMEs is a significant obstacle in optimizing the potential of the digital economy in Tasikmalaya City. This research aims to comprehensively analyze the role of digital financial literacy in supporting the effectiveness of marketplace-based online marketing strategies...