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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

Kyung-min Kim

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Open access Sep 2026

The Role of Streamer Type in Consumer Trust Formation and Repurchase Intention in Live-Streaming Shopping

With the gradual maturation of live-streaming e-commerce, some merchants invest substantial resources in hiring celebrity streamers, attempting to leverage their influence and credibility to enhance consumer trust and achieve long-term growth. However, against the backdrop of high return rates and low repurchase rates,...

Jun-Xiu Dong, Jin-Liang Wang, Kyung-min Kim · 0 citations

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