Open access
Sep 2026
Preparing Graduates for AI-Augmented Professional Practice: Practitioner Insights and a Framework for Curriculum Design
The integration of generative AI (GenAI) into professional practice presents a significant challenge for higher education: how to prepare graduates to work effectively alongside AI with critical judgement, ethical awareness, and sustained human expertise. Drawing on 15 semi-structured interviews with marketing practiti...
L. Gill-Simmen, Chahna Gonsalves
· Ubiquity Proceedings · 0 citations