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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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L. Indayani

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Open access Sep 2026

DIGITAL LITERACY AND WORK MOTIVATION ON CONSUMER BEHAVIOR: THE MEDIATING ROLE OF SERVICE QUALITY AND THE MODERATION OF EMPLOYEE COMPETENCE

The effective use of digital technology in MSMEs requires adequate human resource capabilities to create value in service delivery and customer interactions. This study examines the relationships between digital literacy, work motivation, and consumer behavior through service quality, while also assessing the moderatin...

Basyiruddin Basyiruddin, L. Indayani, Riesca Anindya Septantina et al. · 0 citations

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