Author

L. Mani

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Open access Oct 2026

Cultural Communication Strategy of The Tali Jagat Brand to Connect with The Local Community

Cultural diversity plays an important role in shaping social identity and community relationships in Indonesia. Within this context, kretek is viewed not only as a commercial product but also as part of cultural heritage, local traditions, and social interactions. However, shifts in consumer behavior and the increasing...

Farah Syah Sa'diyyah, I. Rahyadi, L. Mani et al. · Journal of social research · 0 citations

Open access Sep 2026

An integrated marketing communication perspective on brand loyalty in live streaming e-commerce: The roles of message consistency and interactivity

This study examines the effects of message consistency and interactivity on brand loyalty in live streaming e-commerce, drawing on the Stimulus–Organism–Response (S-O-R) framework to explain how communication stimuli shape consumer evaluations and behavioral responses. Message consistency and interactivity are conceptu...

Erina Raisah, L. Mani, I. Rahyadi · Multidisciplinary Science Jo... · 0 citations