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Review Sep 2026

Factors Influencing Fast Food Purchases via Mobile Applications Among Urban Consumers in Hanoi

This study examines the factors influencing consumers’ decisions to purchase fast food via mobile applications in Hanoi, Vietnam. Drawing on technology acceptance, planned behavior, perceived value, and perceived risk (PRK) perspectives, the proposed model includes six determinants: perceived price value (PPV), product...

L. T. Hoa · 0 citations
Review Open access Sep 2026

Advancing Sustainable E-Commerce Practices

This study investigates how online review characteristics influence consumers’ fashion purchase intention in digital commerce and discusses their implications for sustainable e-commerce development in Hanoi, Vietnam. Data were collected from 527 respondents with prior experience in online fashion shopping. The study ex...

L. T. Hoa · 0 citations

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