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L. T. Linh

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Review Open access Aug 2026

EXPLORING GREEN CONSUMER BEHAVIOR: THE ROLE OF TRUST AND TRANSPARENCY

In the context of escalating environmental degradation, green consumption has emerged as a significant orientation in the behavior of modern consumers. Meanwhile, in Vietnam, there has been a considerable gap between green purchasing intention and green purchasing behavior, particularly in the Food and Beverage (F&B) s...

Khuyen Cao Nguyen, L. T. Linh · 0 citations

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