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L. Wimalasena

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Review Open access Jan 2026

Mapping the themes and Intellectual Structure of Micro-Influencers: A systematic Review and a Bibliometric-Analysis

Abstract* Background Social media marketing dynamics have been reshaped with the rise of micro-influencers, with the offering of community-driven and authentic brand engagement that goes beyond traditional celebrity endorsements and advertising. This study aims to systematically examine the micro-influencer research pu...

L. Wimalasena, D. Dissanayake · 0 citations

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