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La Iba

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Review Open access Jul 2026

Generative AI and Strategic Communication: Examining Its Impact on Organizational Communication Effectiveness and Public Trust

An integrative Trust-Transparency-Effectiveness framework connecting micro-level message design, meso-level organizational practice, and macro-level public trust outcomes is proposed, which offers strategic communicators, corporate leaders, and policymakers a structured lens for deploying generative AI responsibly whil...

La Iba · 0 citations

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