Open access
Aug 2026
Personal Branding of Gus Muhaimin Iskandar Through Social Media
The rapid development of social media has made political communication increasingly strategic in enabling political figures to build their personal branding through direct, interactive, and sustained engagement in the digital sphere. This study aims to analyze public perceptions of Gus Muhaimin’s political communicatio...
Rahma Munto, Via Ningrum, Muhammad Arash et al.
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