This study explored how national cultural values are represented in Chinese, Kazakh, and Russian advertising texts, considering the linguistic and cultural specifics of each language. The research analyzed six advertising cases from China and Kazakhstan, examining lexical, pragmatic, syntactic, stylistic, and cultural...
Laila Karakulova, R. Dossymbekova, Anastassia Zabrodskaja· The International Journal of...· 0 citations
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