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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Laili Savitri Noor

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Review Open access Sep 2026

The Influence of Social Media Marketing, Influencer Credibility, and Brand Image on Generation Z's Purchase Intention with Price as a Moderating Variable

This study aims to analyze the influence of social media marketing, influencer credibility, and brand image on Generation Z purchase intentions, with price as a moderating variable. The development of digital technology and Generation Z's heavy use of social media make digital marketing an important strategy for compan...

M. H. Tammubua, Laili Savitri Noor, Wiwit Agustina et al. · 0 citations

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