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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Lam Thieu Linh

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Review Open access Aug 2026

THE IMPACT OF AI CHATBOT ATTRIBUTES ON CONSUMER PURCHASE INTENTION IN THE FAST-FASHION INDUSTRY: THE MEDIATING ROLE OF ATTITUDE

This study investigates the AI Chatbot attributes that influence consumer purchase intentions for fast-fashion products on e-commerce platforms in Ho Chi Minh City. By extending the Technology Acceptance Model (TAM), the research framework incorporates Perceived Enjoyment, Personalization, Perceived Risk, and Trust to...

Vũ Ngọc Nguyễn, Lam Thieu Linh · 0 citations

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