Review
Open access
Aug 2026
LITERATURE REVIEW ON PERCEIVED GREENWASHING AND GREEN PURCHASE INTENTION: A BIBLIOMETRIC AND SYSTEMATIC REVIEW
In the context of growing attention to sustainable consumption, corporate greenwashing has become a significant concern as it may erode consumers’ ecological trust. This study aims to provide a comprehensive mapping of the research landscape on corporate greenwashing and systematically synthesize existing literature re...
Nông Thị Như Mai, Thinh Phuc Nguyen, Minh Hoang Pham et al.
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