Leijie Wang

Middleware for Feed Recommendation in Practice: How Feed Creators Build, Maintain, and Sustain Custom Feeds on Bluesky

Scholars have long proposed third-party middleware as an alternative to centralized algorithmic feeds: feeds built and distributed by independent feed creators. This vision saw no large-scale instantiation until Bluesky, a decentralized microblogging platform, introduced custom feeds in 2023. Although central to the mi...