Author

Leopold Müller

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#artificial intelligence Preprint Sep 2026

Enabling and Understanding Personalization in AI-Generated Advertising Imagery

Results show that participants perceive differences across personalization levels and evaluate AI-generated advertising imagery most positively at a moderate level of personalization, and high personalization increases perceived personalization, which is positively associated with all three outcome measures, but also i...

Victor Kolominsky-Rabas, Leopold Müller, Claudius Budcke et al. · 0 citations

#artificial intelligence Preprint Sep 2026

I Am AdMan: A Pipeline for Automatic Generation of Personalized Advertising Imagery

AdMan is proposed, a multi-agent pipeline that transforms customer data into personas, generates personalized advertisement images conditioned on product reference images, and applies an LLM-based judge agent for automated quality control, and shows that the pipeline can generate photorealistic and personalized adverti...

Victor Kolominsky-Rabas, Leopold Müller, Claudius Budcke et al. · 0 citations

#artificial intelligence Preprint Sep 2026

Generative AI Use Cases In Real Estate Marketing: Adoption and Constraints in Germany

In this work, insights from a German-based empirical study with eleven semi-structured interviews are reported on, contributing a grounded map of existing and potential use cases and identifies tentative practical implications for adoption.

Victor Kolominsky-Rabas, Leopold Müller, Felicia Perpina et al. · 0 citations