Oct 2026
Consumer Preference Information Sharing of Online Platforms with Competing Suppliers and Customization
Problem definition: Online platforms have access to massive data about consumer preferences while upstream suppliers typically do not. This study explores how an online platform should strategically share its privately-owned consumer preference information with suppliers to help them determine optimal prices under the...
Yong Zha, Quan Li, Tingliang Huang et al.
· Manufacturing & Service... · 0 citations