Review
Open access
Sep 2026
The Digital Multinational Enterprise: Orchestration Theory as a Framework for Understanding Redefined Firm Boundaries and Strategy
-The emergence of digital platforms, artificial intelligence, and ecosystem-based competition has fundamentally altered the competitive landscape within which multinational enterprises (MNEs) operate. This review examines how traditional internalization theory, while remaining influential, exhibits important limitation...
Chibueze Uzoma Chibundu, Onyinyechi Henrietta Usoh, O. Iheme et al.
· Iconic research and engineer... · 0 citations