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Author

Lingam Sampath

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2 papers indexed here

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2026

Sustainability as Competitive Strategy: Empirical Evidence from Tata Motors’ Electric Vehicle Marketing in India

The move towards sustainable mobility has increased the pressure on companies to combine environmental responsibility with innovation-led marketing concepts. In the dynamic context of Indian electric vehicles (EVs), sustainable marketing is more than symbolic posturing; it drives competitive advantage. This paper inves...

Lingam Sampath · 0 citations
2026

Green Accounting Practices and Sustainable Business Performance: Evidence from NSE-Listed Companies in India

The increasing focus on sustainability has changed the manner in which corporations are accounting for green, and it encourages businesses to integrate this into their fundamental financial reporting or strategic decision-making processes. Green accounting is one of the important accounting methods for analysing and re...

Lingam Sampath · 0 citations

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