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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Liper Siregar

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Open access Sep 2026

The Mediating Role of Customer Data Analytics in the Effects of Customer Relationship Management and Personalized Marketing on Cross-Selling in Retail Jaringan Solution, Pematangsiantar City

This study aims to analyze the effects of Customer Relationship Management (CRM), Personalized Marketing, and Customer Data Analytics on Cross-Selling at Retail Jaringan Solution in Pematangsiantar City. This research employed an explanatory quantitative approach involving 128 customers as respondents, determined using...

Fadli Eka Aldiansah, M. Silalahi, Liper Siregar et al. · 0 citations

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