Lisheng Jiang

Exploring Students’ Intention to Use Generative Artificial Intelligence in Business Administration Education: An Integrated TOE-TAM Model with PLS-SEM and fsQCA

The results show that perceived ease of use and perceived trust are the two strongest direct predictors of intention to use GenAI, jointly outweighing perceived usefulness, and that perceived trust serves as the sole significant mediator linking cognitive evaluations to intention to use.