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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Lu Deng

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Preprint Aug 2026

Doubly Robust Estimation of Causal Effect on CVR with Targeted Regularization

Post-click conversion rate (CVR) is a key metric in various scenarios including e-commerce and advertising, reflecting the efficiency and user experience in the second stage of the conversion process. Estimating the causal effect on CVR is therefore of great practical importance. However, directly applying existing cau...

Jia-Yi Dan, Bo Li, Lu Deng et al. · 0 citations

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