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Lucas Klöpfer

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Driving Digital Transformation Through CRM Strategy: An Empirical Study of B2B Sales Performance Organisations in the DACH Region

For many business-to-business (B2B) organisations, customer relationship management (CRM) initiatives present a significant challenge in the context of digital transformation, particularly for sales performance organisations (SPOs) with large user bases compared to the workforce. Recent reports show that around half of...

Lucas Klöpfer · 0 citations

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