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Lucky Brando Punu

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Review Open access Aug 2026

BRIDGING THE INTENTION-BEHAVIOR GAP IN GREEN CONSUMER BEHAVIOR : TOWARD AN INTEGRATIVE FRAMEWORK

Objectives: This study seeks to analyze the factors and underlying mechanisms that influence green consumer behavior, while pinpointing significant conceptual deficiencies in the current literature. The emphasis is on sustainable consumption, highlighting the interaction among psychological, social, and contextual fact...

A. W. Arsyad, Lucky Brando Punu, Eirene Copalcanty Tuko et al. · 0 citations

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