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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Lucy Costelloe

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Open access Sep 2026

Hybrid forums as a collaborative method for intervention: navigating tension and contestation in qualitative marketing research

This paper aims to examine how hybrid forums can be operationalised as a qualitative research method for engaging with concern-work in mission-driven market contexts. It responds to a gap in existing scholarship by shifting attention from conceptual accounts of hybrid forums to their practical design, facilitation...

Lucy Costelloe, Annmarie Ryan, Niamh NicGhabhann-Coleman · 1 citation

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