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Lusia Tria Hatmanti Hutami

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Open access Sep 2026

The Effect of Perceived Brand Control and Perceived Commercial Orientation on Trust in Influencers with Post Credibility as a Mediation Variable on Tiktok Users

The commercialization of influencer marketing may reduce audience trust in TikTok influencers. This study examines the effects of perceived brand control and perceived commercial orientation on trust in influencers through post credibility. Using a quantitative approach, data were collected from 100 TikTok users throug...

R. Putra, Lusia Tria Hatmanti Hutami, N. K. Ningrum · 0 citations

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