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M. Abdelkader

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#artificial intelligence Open access Dec 2026

TOURISM 5.0 IN PRACTICE: NAVIGATING THE TENSIONS BETWEEN DIGITAL EFFICIENCY AND LIVED AUTHENTICITY IN THE SAUDI CONTEXT

The Tourism 5.0 paradigm is emerging as a pivotal response to the limits of a purely efficiency-oriented digitalisation, by placing people and sustainability back at the centre of innovation to create a holistic and responsible tourism ecosystem. Within the framework of Vision 2030, Saudi Arabia has adopted this orient...

M. Abdelkader, A. Sobaih · 0 citations

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