Open access
Jul 2026
Dynamic Customer Equity Optimization: A Reinforcement Learning Framework for Sequential Marketing Decision-Making in Volatile Markets
It is argued that dynamic customer equity optimization is a paradigm shift; instead of reactive, campaign-based marketing, dynamic customer equity optimization is proactive, relationship-oriented value co-creation.
P. Khan, Muhammad Junaid, M. Ajmal et al.
· International Journal of Bus... · 0 citations